WLUSP Readership Survey

Project Description

The WLUSP Readership Survey takes a holistic view on the audience of WLU Student Publications and each of its departments with a focus on The Cord, Blueprint and Radio Laurier. LSP will use a comprehensive online survey to gain a better understanding of the demographics of who the consumers of WLUSP publications are, as well as how to market and cater to that audience. We will also assist WLUSP in learning about how users hear about their publications, where and in what medium, print, desktop or mobile, their audience prefers.