Who are we?
Laurier Student Poll, a subsidiary of Wilfrid Laurier University Student Publications (WLUSP), is a market research group focusing on student public opinion and consumer behaviour at Laurier. The group was founded in late 2011 and launched its first research project in January 2012 with the Student Union (WLUSU) presidential election. We survey students using in-person interviews, with questions customized to client needs. Using studies of approximately 300 to 600 respondents, we publish official findings reports for stakeholders and release additional analyses online.
Skill Development
Laurier Student Poll gives students the opportunity to apply the skills they learn in class on real-world projects. Our volunteers learn how to use the statistical software SPSS and put it towards analyzing and publishing surveys.
Networking
Laurier Student Poll brings together individuals from all years and program with a shared interest in market research. By volunteering with LSP, students can expand and diversify their network of peers, friends and mentors.
Quantitative Market Research
We investigate and understand the underlying reasons, opinions and motivations of the Laurier student body. LSP can provide reliable statistics to help organizations, businesses and clubs on campus make informed decision to improve the student experience.
Reporting and Analytics
Statistics are nothing without interpretation. We have the resources to not only gather the data but also maximize our research for the most effective and accurate results.
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Laurier Student Poll was founded in late 2011 and launched its first research project in January 2012 with the Student Union (WLUSU) presidential election. We survey students using in-person interviews, with questions customized to client needs. Using studies of approximately 300 to 600 respondents, we publish official findings reports for stakeholders and release additional analyses online.